Berkeley Start-upsLead Gen Company Helps Un/Under-Employed Worldwide
by Tamra Teig
OUTSOURCING with HEART
When corporate powers that be start throwing around the term “outsourcing” it’s usually enough to strike fear into any worker bee. But the mission statement of a Berkeley-incubated lead generation start-up sounds like a game-changer: “LeadGenius strives to alleviate poverty by creating meaningful access to digital work at fair wages for women, youth, and unemployed populations worldwide.”
The statistics confirm their aspirations have come to fruition: 90% of LeadGenius contractors were underemployed or unemployed before joining, and 3 of 4 use their income to support their family. (Source: LeadGenius)
Lead Genius replaces in-office salespeople with a network of thousands of global virtual staffers, backed by lead extraction and email prospecting software.
They provide a global pool of skilled researchers to comprise your own personalized team of virtual, on-demand researchers, sales and marketing professionals, who use a combination of publicly and privately available data to obtain qualified leads. The information from the lead research, enrichment and qualification process are aggregated to create a repository of accurate, data-enriched business leads. Then they perform email prospecting–creating campaigns for your specific target audience, including A/B testing, follow-up campaigns, and phone outreach. You can monitor each project’s performance on their management and communications platform.
Berkeley Triumvirate Featured in Forbes 30 Under 30
LeadGenius President Anand Kulkarni pivoted his crowdsourced data-research company Mobileworks to co-found LeadGenius with CEO Prayag Narula, and Chief Product Officer David Rolnitzky. Kulkarni points out the win-win nature of their globally outsourced data-enriched lead generation system: “Precise data allows a salesperson to understand a customer on an incredibly detailed level before establishing a relationship, ensuring that we’re providing someone with exactly what they want exactly when they need it.”
With clients in over 70 countries, LeadGenius is truly making a positive global impact.
