Construction Toys for Girls–Building Blocks for Their Futures
by Tamra Teig

Remember building with Legos when you were a kid? Or maybe you preferred Tinker Toys or Lincoln Logs. Now remember what they looked like: mostly primary colors, because 90% of building toys are designed for boys.
Even though construction toys are now the fastest growing segment in the toy industry, existing toy companies make only a token effort to appeal to girls by offering a pink building set. But a few female led toy start-ups are building their companies from the ground up, by first developing an understanding of how girls play and then designing construction toys to suit girls’ needs.
One of these innovators is Build & Imagine, an award-winning toy company with a line of magnetic building sets designed to play into girls’ predilection for storytelling.










